Going for the Gold

| January 23, 2010

Leadership requires the ability to control what is in your power to control, to give people clarity, direction, and a sense of security, to chart a course and set goals your employees believe are attainable. The Mind Masters Gold Award Achiever stands out this year for taking charge of his business. After years of working with independent contractors the realization that in order to grow, the business needed policies and procedures. Not always easy to reign in people who have been doing it their way, our achiever stepped up to the plate and moved from technician to manager and is … Read More

Entrepreneur Receives Award

| January 21, 2010

One of the 5 Entrepreneurs recognized for their persistence and focus to the goals they set last year is a true achiever. In these challenging times there is security in being a subcontractor and it is risky to step out on your own, but our Mind Masters Silver Achiever was willing to give up that security and learn what it takes market herself. I have seen her take on new projects that meant learning new technology to stay up in her field.

With guidance from Mind Masters she recognized the importance of tracking and planning her prospecting to achieve her … Read More

Entrepreneur Awards

| January 20, 2010

At the end of each year I like to recognize Mind Masters members for their accomplishments. I have selected 5 Entrepreneurs to recognize for their persistence and focus to the goals they have set.

Our Bronze Achiever for 2009/10 is a person who hasn’t been in Mind Masters all that long, but has been in business for about 10 years. Recognizing that something needed to change as business was getting stagnant, it meant stepping out of the shadows –taking some risks, beginning to network, and showing up in a redesigned website. Of course he joined Mind Masters to get it … Read More

The 2009 Dilemma

| December 16, 2009

Are you keeping up with the pace of change? The pace of technology? The pace of your marketplace? The pace of your competition? The 2010 Dilemma is how much do you and your business have to change to keep pace? As a business owner you need to have information at your finger tips that help you make the best decisions.

Planning for 2010 is a hands on process. You might start by asking some tough questions. Do you recognize the need for change?

  • Are you prepared to look reality in the face?
  • Are you willing to change the way you
… Read More

Open the Curtain

| October 8, 2009

Dying has made Michael Jackson’s music even more popular now then when he was alive. What can we learn from this legend? Well, when it comes to marketing, it pays to build a buzz and then back that up by being the real deal. It’s important to get the word out about who you are and what you do. Jackson did it through record releases, public appearances, concerts, interviews, and fan clubs.

Yeah, but that was Michael Jackson, you say. It was easier for him. Is he really that different than us? If we build a buzz about our business, … Read More

Marketing–Just Do It!

| September 6, 2009

As I have worked with Mind Masters clients over the years, I have always stressed the importance of having 3 marketing tactics that you do consistently.

There are many perspectives on what marketing is, let me illustrate – a first definition of marketing: the business activity of presenting products and/or services to potential customers in such a way as to make them eager to buy. And there is: Marketing – the management of perception.

But what I have learned is that most marketing is haphazard. We’ll try a little of this, a little of that, then a little more of … Read More

Build on Experiences and Accomplishments

| May 2, 2009

As workers create the foundation for a new building site by laying out cinder blocks, they must first place cement between them before they can proceed to add others to build another level. At Mind Masters we encourage members to share their successes, achievements and things they learned in order to lay a foundation for their on going success. Jack Canfield says that “the more you acknowledge your past successes, the more confident you become in taking on and successfully accomplishing new ones”.

This is especially important now with so much chatter about the “bad economy” and businesses failing. If … Read More