Author Archives: Barbara Eldridge

Marketing Elements Through Which Everything Flows

| April 26, 2012

During the last six weeks the topics at our Mind Masters meetings have focused on the essential aspects of a marketing system. Yes, marketing is not only a system, it may be the most important system in any business. We recognized that before you can put all the elements into a system you must gather the “pieces parts.”

To help you determine the current viability of your marketing elements (and ultimately, your marketing system) let’s see what you have in place.

  • How about an active mailing or email list? Do you have from 500 to 2,000 on this list that
… Read More

Do It Now!

| March 28, 2012

One of the most important qualities that leads business owners to success is being a self-starter. Within this quality is the ability to manage time for achieving life’s dreams and goals. So much has been written and spoken about time management, but what is the controlling factor that affects how we use our time?

People say it is having a passion for what we do and want. Others say it is sticking to a plan, or being accountable to someone. It is probably all of that plus “awareness.” Here is what I mean by awareness. If you haven’t tapped into … Read More

Strategy Refocusing Workshop

| March 9, 2012

San Diego Mind Masters Strategy Refocus WorkshopThe only business sessions that gives you the “slight edge” for consistent growth and success.

What is the one thing you must do in your business to be successful? What is more important to focus on above everything else? The One Big Thing is an absolute commitment to attracting new customers.

Have you implemented new ways to attract customers, keep them interested, built committed client relationships so they continue to respond. How prepared are you to meet customers in the changing market place?

Designed to deepen business acumen, broaden decision making capability and strengthen self-discipline, the Mind Masters Quarterly Strategy … Read More

Stand Out in the Crowded Marketplace

| February 22, 2012

There are reasons these days that people distrust big business. They list a set of values on all their advertising, but rarely do they show up in reality. JCP has just come out with a new ad program that says they will treat us “fair and square” in how they price their merchandise. A nice promise but after 110 years, why is this just happening now?

Recently on a TV episode of Undercover Boss, The President & CEO of The Dwyer Group®, a company that has 8 Different Franchises across the Country was featured. Like most companies, The Dwyer Group® … Read More

Business Security: Behold Your Customer!

| January 28, 2012

We are living in a world of change. Competition is engaging in price wars, customers expect more for their dollars. Businesses can no longer be in the business of selling products and services—you must be selling a “customer experience.” According to Bloomberg BusinessWeek Research Services “a customer experience is not one thing but many: It is the practical and emotional manifestation of how a company delivers on the promise it makes to its customers through … every direct and indirect customer encounter a company has across all its customer or enterprise functions.”

Ultimately, your business exists to do two things:… Read More

The Yearly Dilemma

| December 7, 2011

 By Barbara Eldridge

 Are you keeping up with the pace of change?  The pace of technology? The pace of your marketplace? The pace of your competition?  The Yearly Dilemma is how much do you and your business have to change to keep pace?  As a business owner you need to have information at your finger tips that help you make the best decisions. 

 Planning each year is a hands on process.  You might start by asking some tough questions. 

 Do you recognize the need for change?

Are you prepared to look reality in the face?

Are you willing to change … Read More

Prospect Your Way to Millions

| November 8, 2011

We use goal setting in various areas of our life, why not set a goal to master Prospecting?

The internet has created a false sense of hope about millions of customers out there waiting to beat a path to your door. Having people friend you or like your business page, or those who comment on your postings aren’t the answers to generating the sale.

Prospecting demands a more proactive approach. Suspects still have to get to your web site or you have to meet them face to face so you can begin prospecting (finding out what their needs/problems are).

A … Read More

On Your Mark Get Set – Charge

| September 12, 2011

Last Minute High Value Strategies to Achieve Your 2011 Goals
Monday, October 3, 2011 in Mission Valley from 9:30am – 12:30pm

Are you scrambling to finish out the year? Or are you just going to get by and get through to Thanksgiving and Christmas and THEN ramp up to go for your important goals in January?

Three months is plenty of time to make some serious progress on the goals you want to achieve. And in doing so, you could really position yourself for an exceptionally successful 2012. Now is the time to get clear, stay focused and take consistent … Read More

Is Getting It Done, Putting You in Overwhelm?

| July 19, 2011

When I have asked my solo-preneur/small business owners how they plan and keep track of their work I usually find they keep overwhelming lists of to dos.

Having just finished Mind Masters 3rd Quarter Strategy workshop I always stress that a specific plan of action is essential to progress and success. A worthwhile plan is more then a to do list, it is a design, a blueprint. 

        ~Action steps implement the chosen strategy and tactics to realize chosen goals and   results. 

        ~Action steps or action planning is a tedious, but critical, part of the planning process. It is a … Read More

Do You Know if Your Business is Working for You?

| June 16, 2011

Last time I talked about the importance of developing basic systems and procedures for all areas of the business. Probably the most ignored or avoided area I have seen with small business owners is a system or program in place for regular review of progress. Just like any game, there must be a score card in order to determine the outcome. Nothing is accomplished by setting objectives, resolutions, and behaviors unless you utilize the business resources required to measure it.

#1. How often do you review your outcomes?
In business a monthly or quarterly review will help determine where the … Read More