Category Archives: Values

Innovation: The Magic Behind Disney’s Sales Success

| July 28, 2015

Although most of us are not aiming at a global market, the ideas in this article are great reminders of what it takes to add and keep customers.

By Michelle Caspole MCaspole@assessmentspecialists.com

Mickey Mouse and Disney’s successful ventures are known worldwide. Matt Groening, creator of the Simpsons, said “I went to Bali, and I was in a small village, and somebody who was with me showed a woman a little figurine of Bart and asked: ‘Do you know who this is?’ And she said: ‘Mickey Mouse.’” That’s just how strong the Disney brand is.

Maurice Sendak, author of Where the … Read More

Do Dreams Come True?

| March 31, 2015

As I was growing up, the only thing I learned to focus on because my parents said that was what was important was getting good grades. Maybe because I was more of a dreamer I experienced doing and having the things that dreams are made of. Goal setting was not formalized for me until later. But one of my members recently shared the real experience of setting the goal.

She had just gotten back from a wonderful trip she had set a goal for. She had spent the time setting money aside, planning the activities so she and her Mom … Read More

Hard Won Lessons!

| December 3, 2014

By Barbara Eldridge

The year has moved in warp speed, I’ve heard many say they are grateful it’s almost over. Weekly as we share challenges and ideas in our Mind Masters groups there are several things that have proven to be big lessons learned.

Getting paid: Several people spent valuable time chasing money, sometimes because they did not have the wording to come across professionally when asking for payment. Sometimes because they waited too long to even send the invoice. The lesson here is asking for what you are worth, but also putting the policies in place (be they contracts, … Read More

Build Your Business from the Inside #2

| September 29, 2014

sept 14 graphicLast time I wrote about organization, delegation and planning which are the internal structures that help you get the work done consistently. But there is a deeper internal component that helps you stand out in the market place. Simon Sinek in his book Start with Why, How Great Leaders Inspire Everyone to Take Action addresses how to stay inspired by the work you do. He equates understanding your WHY, not to the want to make money why, (which is a result), but why you get out of bed every day. Your purpose, the cause or belief for the existence of … Read More

Choose Success!

| July 30, 2014

Boost Your Sales and ProfitsOwning a business presents us with a constant barrage of decisions. What to do first? Who do I market to? What does the business need in order to expand? How much can I charge? Having struggled with these things myself as well as working with members in our Mind Masters groups on the same issues, it still comes down to the fact that the decisions still have to be made. But what always shows up is that there seems to be too many choices, which leads to indecisiveness.

Many years ago I read a little book that changed my life … Read More

The Right Stuff

| June 26, 2014

The Right Stuff from Mind MastersWhat is it inside of people that makes them willing to risk everything they have to be in business? Is it to join the league of greats like Ford, Carnegie, Hearst, Jobs, Gates or just to have the freedom of being in a business of their own?

Perhaps it is the spirit passed down by parents or grandparents who ran the butcher shops, bakeries and small service businesses from the beginning of time. Some say it is a burning desire that hits like a flash of lightening or an idea that begs to be developed.

At the height of it … Read More

Wisdom from a Pro

| April 29, 2014

head_with_gear_treeLast week I interviewed a PR specialist for a BLOG Talk Radio show and thought you might appreciate some of her wisdom.

  1. You need to believe in yourself.  When the company she was working with shut their doors all she could think of was “I need to get a job”.  However the people she had worked with helped her see that she had the talent to go out on her own. Seeing herself through them, she developed the confidence and made it happen. Surround yourself with people who see you with positive expectations.
  2. You need to know your core strengths.
… Read More

Are You a Tortoise or a Hare Entrepreneur?

| January 28, 2014

It is not always easy to tell the difference between the winners and the losers just by a casual look. When you consider the tortoise and the hare story there are valuable things you can learn.  They both gave their best effort but that is not the only thing that produced results. The strengths of the hare were speed, fun and a positive attitude that he could win.  The tortoise on the other hand was focused, had a positive attitude and had an expectation of success.

As we step into this New Year, what characteristics do you need to build … Read More

It’s Time to Celebrate

| December 26, 2013

As the year winds down are you excited for what is ahead in 2014?  Research has proven over and over that the more you consciously acknowledge your achievements, accomplishments, victories and completions the more of a foundation you have for ongoing success. Too often we go straight from the finish line to the starting line without pausing to acknowledge what actually happened and what we learned from it.

Yes it is a busy time, working to finish the year on top of the goals you set, while enjoying all the holiday celebrations.  This is your time to stop and reflect … Read More

What Do You Tell Yourself?

| August 27, 2013

For years, I’ve ended meetings with the comment, “Have a Million Dollar Day.” It’s a little different than “Have a nice day,” in that it infers the power to make it great is yours–that outside circumstances don’t determine how good a day it is or isn’t.

But what MAKES it a Million Dollar Day? Everything in life starts with thought! As you think about the day ahead, how will you measure it? Most of us plan what we will do, but how many of us think about what will make it a truly successful day.

So what would it take … Read More