Category Archives: Marketing

If you are using a Web Site to drive traffic to your business (not just to the web site), is it delivering the return you want on your investment of time and money? There is a great deal of talk about different strategies to use to get people to your site, but once they are there what happens? Are you making a lot of money from it? Are your clients and friends sending others to check out the site? Are you getting new subscribers to your eZine. Are you getting the calls or emails wanting to know more? Can you … Read More

When was the last time you asked a customer/client for a referral? So many times I hear that as a business owner it is uncomfortable asking for a referral. Yet last week I listened to three rookie insurance/financial advisors talk about how they began their businesses and what were the important keys that have made them successful. Asking for a referral was right up on top. Your current customers can be your best influences on prospective clients. So what can you do to break through the “discomfort” of asking for the name of someone they know that could use your … Read More

By Debra C. Scheufler, Esq.

One of the most important and emotional decisions that entrepreneurs and fledgling businesses face is choosing a new business name. A name will identify the business for its life, so it should be something that the owners are satisfied with. It should also help to create the image and the mission statement that the company wants to project, and it should be easy for the public to remember. Think of names of popular, successful companies: Coca-Cola, Vogue, Micro-Soft, and Caterpillar. Say any one of these names and a particular image comes to mind. This phenomenon … Read More

As a growing business owner are you getting caught in the hyper competitive market environment? When you work alone it is often difficult to fulfill all the roles you have to play. So how do you stay competitive? I often harp on the importance of staying focused to the high priority, high payoff areas of the business, but when you are doing it all, everything seems “high priority”. But being in business means staying connected to the people who do business with you as well as the people who refer business to you.

There are three areas that can help … Read More

According to Alan Kay from Disney’s R&D Department: “When you … offer unique value your competition cannot, then you … make headway by giving your ideas away.”

You can expand your visibility by disseminating information as one of your prime marketing tactics. Don’t make the same mistakes most small business people do, and think that the knowledge and experience you have is widely known, on the contrary, you are the owner of a capital asset that others do not possess and have no easy way of possessing it.

There are many avenues available to you to present what you know. … Read More