Category Archives: Marketing

Over the winter perhaps it has been easy to slip into the habit of staying in the office and doing business by phone and email. But Spring is here and in these economic times it is important to lock in customer loyalty and make customer satisfaction your number one priority. Drop by or schedule a time to meet with clients. Listen for opportunities where you can offer a solution for their problems.

Not only do you need customer goodwill but you need to understand customer problems. Get as close to your customers as possible. Call and ask your customers how … Read More

It’s March Madness! When a basketball player is in a slump of getting the ball through the hoop, there is one thing that will change that, practice, practice, practice. Selling has the same requirements. Mind Masters Entrepreneur Association wanted to share another key that when committed to and practiced consistently produce success.… Read More

As an entrepreneur, one of your most valuable business assets are your customers.

… Read More

Dying has made Michael Jackson’s music even more popular now then when he was alive. What can we learn from this legend? Well, when it comes to marketing, it pays to build a buzz and then back that up by being the real deal. It’s important to get the word out about who you are and what you do. Jackson did it through record releases, public appearances, concerts, interviews, and fan clubs.

Yeah, but that was Michael Jackson, you say. It was easier for him. Is he really that different than us? If we build a buzz about our business, … Read More

As I have worked with Mind Masters clients over the years, I have always stressed the importance of having 3 marketing tactics that you do consistently.

There are many perspectives on what marketing is, let me illustrate – a first definition of marketing: the business activity of presenting products and/or services to potential customers in such a way as to make them eager to buy. And there is: Marketing – the management of perception.

But what I have learned is that most marketing is haphazard. We’ll try a little of this, a little of that, then a little more of … Read More

Business is all about relationships. In the rush to get something done, small business owners often find themselves with less then perfect outcomes. Too often I hear the complaints and laments of clients because doing business with a vendor, independent contractor or performing the work themselves required accountability on both sides but somehow got overlooked. Relationships are built on trust, trust is built when commitments are fulfilled to the satisfaction of all parties. Creating the agreements that go with the commitments is a fundamental skill. Unfortunately, most people have never learned how to articulate their desired results.

Recently a client … Read More

There are hundreds of books and articles too numerous to begin to count that deal with ways to get attention for your business. Most are predicated on delivering a message that speaks to your prospects’ needs. The difficulty for small business owners is to be able to use the internet to deliver that message, without chasing away other prospects. On line advertising is moving away from just display ads and into a more interactive (pull) model.

Have you seen some of the car company TV ads that direct you to go to
their web site and click on the car … Read More

A recent B2B Expo was quite an eye opener. Many companies paid $800 to $1000 to create awareness and showcase their product/services. My observation was that few exhibitors got a return on their investment; not because of the attendance but because of poor understanding on the part of the booth “staffers” on how to engage their audience. Sitting behind a table, failing to qualify booth visitors or even ask for their business cards, were some of the negative comments I heard from colleagues who attended looking to do business with the exhibitors.

Trade shows open doors and pave the road … Read More

How often have you walked out of a seminar thinking you wasted your time and maybe even your money because the presenter seemed more interested in promoting his/her next workshop then delivering the topic you signed on for?

I have often heard business owners complain that they hate being sold. The market place has changed, customers do have access to more information and have become more educated about what they want. But what is “wrong” with self promotion?

Sometimes it has to do with that bad experience we had with that salesperson who talked us into buying something we really … Read More