Customer Relationship Management
Over that last few weeks several articles and books have crossed my desk that deal with the relationships we develop with customers. Of all the ways to keep a business growing, increasing the frequency of interactions we have with clients is probably one of the most important. We would all love to boast a long list of loyal customers; when we increase the effectiveness of all of our business practices, the list increases.
To sustain profitability and customer loyalty, offering discounts or cutting prices may bring in new customers, but keeping them requires a different level of customer service. Good … Read More