Author Archives: Barbara Eldridge

Create a Business that has a Lasting Foundation

| May 31, 2016

foundationIn last month’s newsletter I shared a program, BUILD A BUSINESS YOU LOVE: Build Your Business, Protect Your Assets & Leave a Legacy presented by one of our Mind Masters members who is a Business Broker. The premise of the program is to get you, the business owner thinking about making sure you are building a business with a smart foundation. In order to do that, you must create a systematized business. It’s absolutely critical to the future growth and success of your business.

Why? Well according to the Michael Gerber organization (The E Myth),” systems are essential to:

  • Build
… Read More

5 Ways to Stay On Top Of Your “Game”

| April 26, 2016

5 Ways to Stay On Top Of Your “Game”With first quarter finished, I wanted to make sure all of my members were ready and willing to push on with the same enthusiasm they came out of the January Summit with. Sometimes more of the same just doesn’t motivate us to keep going. Maybe the plan was too aggressive, maybe there were a few curves in the road. Sometimes there was just more to do than one could possibly do.

I offer you the same ideas I challenged them with.

  1. Ask yourself thought provoking questions. What questions are you asking?  What master questions are you using to guide
… Read More

Manage Better with the Numbers

| March 29, 2016

socialHow do you stand out online, offline, in advertising, networking? I know I have written about branding for visibility before, but as the internet has expanded our reach for branding seems more difficult.  There are the social media sites, more targeted advertising like Google and Facebook, a big push on content, both original and curated. But with all of this the big question is are you making money???Are you reaching the goals you set?

Investment of time and money in marketing for any of the above is only as good as the ROI, the actual business you derive from it. … Read More

Three Actions that will Make you a Stronger Leader

| February 23, 2016

meeting-photo

Since we just launched the Mind Masters Managers group, I want to introduce you to Karl Bimshas, the facilitator of the group by way of one of his insights on Leadership.

Three Actions that will Make you a Stronger Leader

By Karl Bimshas

Adopt these three principles and your communication with others will be clearer, and your results will be greater. Working in tandem, they have already served me well multiple times this month. When I’ve followed them, I lead better. When I’ve ignored them, I’ve had less satisfying interactions.

  1. Put aside your ego.
    While you should always have positive
… Read More

Ready, Set, Go! 2016 Has Started, Are You Ready?

| January 26, 2016

I came across an article by a business broker that seemed to echo my theme when I do the first of the year Summit. Here’s how he starts out;

“Every January we all think about making resolutions such as: Losing weight, taking a vacation, moving our residence or even better relationships.

  • How about thinking about a Business Resolution for 2016?
  • If money were no object, what could you do to improve your business?
  • If you had a “not so good year”, what was the reason?
  • If you had a “great year”, what did you do to get there?

Can you … Read More

What’s it Going to Take?

| December 29, 2015

dream bigAs we prepare for the New Year, I challenged my Mind Master members to either add to their Dream List or begin one. Each step in our growth, whether business or life requires choices. If you don’t have a Dream List how can you begin to set goals and stay focused? I remember a client years ago, he owned a Real Estate business and chose to work with me because the previous year he had reached his goal by mid-year and did not achieve anything else the rest of the year. He neither had a dream list or even a … Read More

How to Build Confidence

| November 24, 2015

confidenceWorking with entrepreneurs and small business owners I hear a lot of resistance to sales. Or more specifically that they are sales men/women. In order to be successful in sales, (since we all are essentially in sales) we must approach every selling situation with the right attitude. But what is the “right” attitude? An attitude is a mental disposition toward events, people, or situations that controls behavior.

Being consciously aware of your attitudes can prepare you in advance of any need. And that means you have a choice or as Viktor Frankl puts it, “Everything can be taken from a … Read More

Trust Changes Everything

| October 29, 2015

speed-of-trustHaving just finished the book, The Speed of Trust – The One thing that Changes Everything, by Steven M. R. Covey, I presented some of the ideas to our Mind Masters Groups as we build our “brand” by building trust.

People do business with people they like.  So business is based on relationships.  The relationship matters as much as the service – maybe even more.  When people like you, they trust you and want to work with you.

What we are talking about here is that customers buy from people not corporations.  So to succeed you need to promote yourself … Read More

Your Money Experience

| September 29, 2015

moneyBy the time you flip the calendar to October, there will be 92 days left in 2015. It is re-evaluation time, especially in the financial area of your business.  Final taxes are due (did you wait this long?) The time is now for assessing your financial needs for next year.

Running a business is expensive, and controlling costs should be a constant priority. Simply start paying very close attention to where the dollars go, and use your wisdom and your accountant’s advice to make smarter decisions about what’s working and what’s not.

  • With your budget in hand: Analyze your short-term,
… Read More

Reinvent Your Strategy

| August 25, 2015

KarlIs your business doing well?

Do you have your finger on the “pulse” of your market? What does it take to dominate a market? Let’s look at Southwest Airlines. Although it took years of fighting the competition in court, it also fought it in the domain of ideas. It flies from small local airports, has lower fares, they offer peak and off peak pricing, and opened the market back in the 70’s to a whole new market of passengers (people who could not previously afford to fly).
I might suggest that in this fast paced world of the 21st Century … Read More