Review…Resolve…Re-Energize Your Marketing
As business owners it is important as each quarter comes to a close to look at whether your marketing has produced the results you set out to accomplish.
If you haven’t sent a marketing message to your customers in the last 90 days, then you’re no longer top of mind. Without an effective marketing strategy, and the budget to execute it, your business is missing the necessary tools and direction to grow.
Let’s stop and take a pulse on your game plan with some basics that must be in place before anything happens.
- How up to date is your database
After having made the leap into entrepreneurship I have had the privilege of working with people who form the backbone of small business in America. Large corporations had Boards of Directors and CEO organizations to advise them. The small service business sector was out there on their own, often working alone. I wanted Mind Masters to become their Advisory Board – they needed a sounding board, a forum, a support system for their ideas, a resource not often available because these are very small businesses. I too struggled with that feeling of “aloneness,” so it is what attracted them to … 
Here we are in the second half of the year, the summer Olympics will start in a few weeks and I am working to open our minds to getting in the “GAME”. Of course some of us play the game differently. Maybe it is time to change the way we are playing
As June winds down, and we rethink and refocus the next six months I like to make sure my readers and my Mind Masters members are as excited to move forward as you were in January when you set goals for the year. It is so easy to tell ourselves that we missed the mark, or to even give up on some of the goals. 
In last month’s newsletter I shared a program, BUILD A BUSINESS YOU LOVE: Build Your Business, Protect Your Assets & Leave a Legacy presented by one of our Mind Masters members who is a Business Broker. The premise of the program is to get you, the business owner thinking about making sure you are building a business with a smart foundation. In order to do that, you must create a systematized business. It’s absolutely critical to the future growth and success of your business.
With first quarter finished, I wanted to make sure all of my members were ready and willing to push on with the same enthusiasm they came out of the January Summit with. Sometimes more of the same just doesn’t motivate us to keep going. Maybe the plan was too aggressive, maybe there were a few curves in the road. Sometimes there was just more to do than one could possibly do.
How do you stand out online, offline, in advertising, networking? I know I have written about branding for visibility before, but as the internet has expanded our reach for branding seems more difficult. There are the social media sites, more targeted advertising like Google and Facebook, a big push on content, both original and curated. But with all of this the big question is are you making money???Are you reaching the goals you set?
I came across an article by a business broker that seemed to echo my theme when I do the first of the year Summit. Here’s how he starts out;
As we prepare for the New Year, I challenged my Mind Master members to either add to their Dream List or begin one. Each step in our growth, whether business or life requires choices. If you don’t have a Dream List how can you begin to set goals and stay focused? I remember a client years ago, he owned a Real Estate business and chose to work with me because the previous year he had reached his goal by mid-year and did not achieve anything else the rest of the year. He neither had a dream list or even a …