Pursue Your Goals with More Meaning
During an interview last week on a topic of “finding my purpose” that I contributed to a collaborative book Life Wisdom Word Search: Yoga for the Brain, I was asked if I thought that small business owners know their purpose? My answer was no.
Let’s talk about this. You see I think most business owners either have a skill, see a market that will make them money or have worked for someone and know they can do it better. There is also misunderstanding at times between Purpose and Vision.
Your Vision is the big picture of what the future … Read More
With so many businesses struggling during this time, the marketing Holy Grail is your email list. We have been told that if you have a big list you have tremendous marketing leverage.
Riptides or rip currents are powerful currents that flow away from shore. Swimmers caught in riptides can quickly be pulled out to sea, and often drown struggling against the current. Knowing rip current behavior and having a survival plan can make the difference between life and death.
Ask the right questions – what needs improvement, becomes increasingly important during economic uncertainty. Knowing which moves helped you win the game of business is your play back of what worked for you. It allows you to look backward to the extent required to give you a proper perspective on the present.