How Does Branding Differ from Sales and Marketing?
Sales is convincing, overcoming objections, and getting a check. You’re doing the talking.
Marketing is the process of generating leads that get you in front of those prospects.
Branding is influencing, pre-selling. Branding appeals to desires and touches emotions. Its first goal: to emotionally predispose consumers into entering a business relationship with you.
Today, we live in a skeptical culture – a culture that doesn’t want to be sold anything. When your branding is done correctly, the sale is made virtually without effort. Prospects arrive “pre-sold.”
Branding doesn’t happen right out of the box. As your own marketer you have … Read More