Up Your Game!
When I came across this article a few years back I recognized that it spoke to the small business owners that I have worked with over the years. Mind Masters has always been there to keep members focused on the high priority, high payoff areas of their businesses, but overcoming the battle of what putting a price tag on what they do, especially in the service sector, is sometimes their biggest hurdle. John Jantsch of Duct Tape Marketing speaks to that issue in a very direct way. Here’s the article he wrote in 2007, use it to up your game.… Read More
Here we are in the second half of the year, the summer Olympics will start in a few weeks and I am working to open our minds to getting in the “GAME”. Of course some of us play the game differently. Maybe it is time to change the way we are playing
In last month’s newsletter I shared a program, BUILD A BUSINESS YOU LOVE: Build Your Business, Protect Your Assets & Leave a Legacy presented by one of our Mind Masters members who is a Business Broker. The premise of the program is to get you, the business owner thinking about making sure you are building a business with a smart foundation. In order to do that, you must create a systematized business. It’s absolutely critical to the future growth and success of your business.
With first quarter finished, I wanted to make sure all of my members were ready and willing to push on with the same enthusiasm they came out of the January Summit with. Sometimes more of the same just doesn’t motivate us to keep going. Maybe the plan was too aggressive, maybe there were a few curves in the road. Sometimes there was just more to do than one could possibly do.
How do you stand out online, offline, in advertising, networking? I know I have written about branding for visibility before, but as the internet has expanded our reach for branding seems more difficult. There are the social media sites, more targeted advertising like Google and Facebook, a big push on content, both original and curated. But with all of this the big question is are you making money???Are you reaching the goals you set?
I came across an article by a business broker that seemed to echo my theme when I do the first of the year Summit. Here’s how he starts out;