Articles Archives - Page 3 of 3

What’s Keeping You Afloat?

Barbara Eldridge | October 27, 2020

As an entrepreneur going it alone during some of these tough times can knock you flat. What have you encountered in your business this year? Are staying ahead? Have you stepped back? What have you learned and are you using the learning to move? How often have you let yourself go down that dark road and beat yourself up when things didn’t turn out according to “plan”? As you entered this Quarter did you adjust your plan? This is the time to step up and step “out”!

My members know I enjoy watching “Shark Tank”, a group of successful entrepreneurs … Read More

Pursue Your Goals with More Meaning

Barbara Eldridge | September 29, 2020

During an interview last week on a topic of “finding my purpose” that I contributed to a collaborative book Life Wisdom Word Search: Yoga for the Brain, I was asked if I thought that small business owners know their purpose? My answer was no.

Let’s talk about this. You see I think most business owners either have a skill, see a market that will make them money or have worked for someone and know they can do it better. There is also misunderstanding at times between Purpose and Vision.

Your Vision is the big picture of what the future … Read More

Your Greatest Business Asset besides You

Barbara Eldridge | August 25, 2020

With so many businesses struggling during this time, the marketing Holy Grail is your email list. We have been told that if you have a big list you have tremendous marketing leverage.

Is this true? Most likely yes, as we have been locked down and seen businesses changing.

If I look at my e-mail list, which I have added to over the too many years to count, I see a lot of changes. People opt out without any need to explain, some emails just get kicked back because they no longer exist. Some of the people I know, some I … Read More

Your Success is a Full Time Job, Keep it Going!

Barbara Eldridge | June 30, 2020

Since the beginning of the Pandemic lock down I have been challenging Mind Masters members to continue moving forward by posing questions like, are you keeping up with the pace of change? The pace of technology? The pace of your marketplace? The pace of your competition? The dilemma of these questions struck me as well. I fully admit that there are a couple of things on my plate that are challenging and I have put on the back burner, but by not dealing with what will move a person or business owner forward only creates stress. How much do I … Read More

Step Back – Are You Asking the Right Questions?

Barbara Eldridge | April 28, 2020

Ask the right questions – what needs improvement, becomes increasingly important during economic uncertainty. Knowing which moves helped you win the game of business is your play back of what worked for you. It allows you to look backward to the extent required to give you a proper perspective on the present.

Analyzing each situation prior to setting results, strategies and actions is critical for generating or sustaining competitive advantages, especially when facing this dynamic environmental trend which can affect your business performance positively or negatively. Your main task is to explore the outside factors (that can imply what opportunities … Read More

Facing the Covid 19 Storm

Barbara Eldridge | March 31, 2020

As I was looking for a message that would serve everyone, in particular entrepreneurs, I found a quote written by James Allen in his book
As a Man Thinketh, that certainly fits this time of chaos.

Tempest-tossed souls, wherever you may be, under whatsoever conditions ye may live, know this—in the ocean of life the isles of Blessedness are smiling, and the sunny shore of your ideal awaits your coming. Keep your hands firmly upon the helm of thought. In the bark of your soul reclines the commanding Master; He does but sleep; wake Him. Self-control is strength; Right Thought

Understand the Value of Networking

Barbara Eldridge | May 28, 2019

Having spent a good part of my early life shy and introverted the idea of marketing myself was the biggest challenge I had to overcome. It meant I would have to overcome the fear of talking to people or risk not accomplishing my goals. Putting myself into first a monthly networking group and then a weekly executive group got me out of those uncomfortable feelings (small steps).

Networking helped me focus on helping other people with their challenges. So I built my Success Motivation business and Mind Masters program by Networking, which provided me with lessons along the way that … Read More