Author Archives: Barbara Eldridge

Stay Top of Mind!

| November 28, 2017

Last week during one of the Mind Masters brainstorming times the group challenged a team member about his lack of communication with past clients. When was the last time you reached out to those customers you have done business with? If you haven’t sent a marketing message to your customers in the last 90 days, then you’re already behind the pack.

With businesses coming and going clients need to know you are still around.  At this time of the year B to B customers have already set budgets for next year, are you on their radar? For others who serve … Read More

Preparing for a Profitable 2018!

| October 31, 2017

By Mary Jo Ray

We are down to the countdown for finishing up the year. In addition to pushing to reach your goals for this year, you need to look at what you learned this year to set the foundation for a more profitable 2018. Spend time to look at your financial statements and figure out what brought in money and how profitable it was. Look at how much money each service or product brought in and all the related costs. The related costs include the marketing dollars you spent and the time you and/or your staff spent. Start by … Read More

How Well do YOU Juggle??

| September 26, 2017

When I sit in Mind Masters every week I realize how much of a juggling act business is, my own included. How do we increase our productivity, when we’re already working at maximum capacity? How do we take more time off to get the rejuvenation we need, when we have so much to do? How do we deal with the increasing distractions and interruptions that are taking our attention away from the high-value work that makes us the most money? How do we systematize our productivity, and create habits that work for us naturally and automatically every day? How do … Read More

Video and the Marketplace

| August 29, 2017

Mind Masters and Video in the MarketplaceThis has been one of the most fun topics we have shared at Mind Masters for many reasons. Many things showed up for the business owners in each of the groups when I introduced the topic, like fear, uncertainty, lack of confidence and no video skill sets. Can you relate?

So first we had to talk about stepping out of the comfort zone and trying something new, after all isn’t that what we ask customers and clients to do when they engage with you? Each person has an expertise that is unique to them that others can learn from and … Read More

Make it a Million Dollar Day!

| August 1, 2017

Over the years in weekly Mind Masters meetings I end our meetings by encouraging members to use their power to make it a “Million Dollar Day. But what MAKES it a Million Dollar Day?

Everything in life starts with thought! As you think about the day ahead, how will you measure it? Most of us plan what we will do, but how many of us think about what will make it a truly successful day.

“This dynamic plays out in and around our lives every single day. Our thoughts drive our experience. Thoughts do, in fact, become things. Things like

… Read More

Do You Have a Personal User’s Guide?

| June 27, 2017

Guest Article By: Karl Bimshas

If you did not come with a user’s guide, write one.

You might think working with you is a dream. You are in your head all day, so, you know your intentions and beliefs better than anyone else, and I am sure they are all sound and reasonable. The problem is; no one else is in there with you. Even your closest allies, those who know you inside and out, are sometimes sideswiped by your actions.

Why?

Because you are not nearly as clear as you think you are. You did not come with a … Read More

4 Ways to Grow Your Business

| May 31, 2017

The biggest issue I think we brainstorm at Mind Masters are issues about growing each other’s businesses. As John Jantsch of Duct Tape Marketing puts it, “The largest … challenge small businesses face is that they don’t have enough leads, and getting more leads is also their number one wish list item… Simply put, leads are the lifeline of every business.”  Members often share what new online marketing strategy they are trying. Over the years I have tried to stress that the cornerstone of any business growth is a good marketing strategy and using at least 3 different forms of … Read More

Up Your Game!

| April 25, 2017

When I came across this article a few years back I recognized that it spoke to the small business owners that I have worked with over the years. Mind Masters has always been there to keep members focused on the high priority, high payoff areas of their businesses, but overcoming the battle of what putting a price tag on what they do, especially in the service sector, is sometimes their biggest hurdle. John Jantsch of Duct Tape Marketing speaks to that issue in a very direct way. Here’s the article he wrote in 2007, use it to up your game.… Read More

Keeping It All Together: Test Your Priorities

| March 28, 2017

As we quickly move into 2nd Quarter it is easy to continue to be caught up in the bustle of day to day business in the drive to make sure you meet your monthly financial goal. It can be tempting to spend a significant portion of you time fighting the myriad fires that crop up every day.
Now is a good time to step back and set laser-sharp focus on the really important priorities, so you can keep from spending time on what is not.

By taking time to review your business goals and results the priorities should be unmistakably … Read More

Choose Effectiveness

| February 28, 2017

Life gives us choices; we can either move up the ladder of success or we can hang on to the rungs and fail to move. Holding on is always safe and secure, while climbing is rough and uphill.

Many of the small business owners I work with are seeking greater success but often fail to follow through with the resources needed. The depth of real success is not a flash. It doesn’t happen overnight and it isn’t always a matter of doing and having. There has to be time to grow; an effective business requires nothing less than personal effectiveness.… Read More