Author Archives: Barbara Eldridge

What Does Freedom Mean to You?

| September 27, 2022

What is it inside of people that makes them willing to risk everything they have to be in business?  Is it to join the league of greats like Ford, Carnegie, Hearst, Jobs, Gates or just to have the freedom of being in a business of their own?

Perhaps it is the spirit passed down by parents or grandparents who ran the butcher shops, bakeries and small service businesses from the beginning of time.  Some say it is a burning desire that hits like a flash of lightning or an idea that begs to be developed.

At the height of it … Read More

What Does It Really Take to Generate Referrals?

| August 30, 2022

Last week at Mind Masters I posed that question about generating referrals. It came out of one my own experiences that week from a member I had 30 years ago.

Their referral was for a “partner” the sisters were bringing into the business and felt what they had received from Mind Masters to build their practice would help this person be better prepared to take on marketing and growing herself. You see it wasn’t about how to be a chiropractor but about how to grow her business.

In marketing, getting referrals is a primary tactic for generating new business. But … Read More

How to Cope with CHANGE

| July 26, 2022

Here it is half of the year is finished.  How many of you after these several months working day and night to achieve those goals you set in January to create a new service, introduce a new product or even design a new business model – all at once find all the drive that brought the initial motivation and excitement has melted away, the steam has run out, the place you are in is comfortable and the dream world has slipped out from under?

This is the wakeup call.  You must reawaken the drive and motivation, you must motivate yourself!  … Read More

Choose Your Success

| June 28, 2022

What is it inside of people that makes them willing to risk everything they have to be in business?  Is it to join the league of greats like Ford, Carnegie, Hearst, Jobs, Gates or just to have the freedom of being in a business of their own?

Perhaps it is the spirit passed down by parents or grandparents who ran the butcher shops, bakeries and small service businesses from the beginning of time.  Some say it is a burning desire that hits like a flash of lightening or an idea that begs to be developed.

At the height of it … Read More

Uplevel Your Brand

| May 31, 2022

Do you remember the song Purple Rain by PRINCE?  He was an American singer-songwriter and multi-instrumentalist. Widely regarded as one of the greatest musicians of his generation. And even in death his music is as popular as ever. What can we learn from this legend?  Well, when it comes to marketing, it pays to build a buzz and then back that up by being the real deal. 

It’s important to get the word out about who you are and what you do. PRINCE did it through record releases, public appearances, concerts, interviews, and fan clubs.

Was it easier for PRINCE? … Read More

Financing Business Growth

| May 3, 2022

The question is always asked, how much should be spent on marketing and advertising.  Some businesses start on a shoestring and grow rapidly.  Others take hundreds even thousands of dollars and go at a snail’s pace.  While I have never heard a hard and fast answer to how much you should spend, you need a strategy that will produce results for you. Good accountants do far more than prepare tax returns; they help you understand the tax impact of your business decisions and assist you in reducing your overall exposure to taxes. It’s important to consult them before making decisions … Read More

Master the Fear of Self Promotion

| March 1, 2022

How often have you walked out of a seminar thinking you wasted your time and maybe even your money because the presenter seemed more interested in promoting his/her next workshop then delivering the topic you signed on for?

I have often heard business owners complain that they hate being sold.  The market place has changed, customers do have access to more information and have become more educated about what they want.  But what is “wrong” with self promotion?

Sometimes it has to do with that bad experience we had with that salesperson who talked us into buying something we really … Read More

Be Your Own Hero

| February 1, 2022

Last week I was privileged to conduct the Mind Masters’ Annual Summit. This year the program was titled: Be Your Own Hero: Engage the Adventure Called Change. Having realized that after almost two years of COVID, all organizations and businesses have been faced with Change at an accelerated rate and velocity that is unlike anything we have understood since WWII things needed to change.

Having listened to and read several articles that identify the old paradigm of our thinking that we must “have” what we want, before we can “do” what we want and “be” what we want I realized … Read More

Into the Future

| October 26, 2021

As I got Mind Masters members planning this last quarter it was with the realization that I then had to plant the seed to move past this last part of the year and to start thinking about the future. For some that seems challenging, between the violence, natural disasters, and divisive political climate, it’s been a rough year for many of us. We’re inundated with negatives nearly 24/7 from the news, social media, and even in-person conversations.

No matter what your situation, it is critical to take time each and every day to focus on what you are grateful for!… Read More

Celebrating 30 Years of Mind Masters: Looking Back to Look Ahead

| September 28, 2021

WOW have things changed in 30 years! Yet even with the uncertainties that the COVID virus has produced, Mind Masters and our members have held together to cheer each other on to make changes needed to stay afloat.

Some members wanted to know if we were going to celebrate like we did for our 25th, but my decision was to step back and plan it at the beginning of 2022. I needed this time to look at what we have learned in order to look beyond just staying afloat.

So what has made the difference for Mind Masters … Read More