Author Archives: Barbara Eldridge

Lead Better in the Real World: Enhance Your Management Skills

| August 26, 2025

In anticipation of launching a NEW Executive Mind Masters Group for executives who manage employees, or their direct reports who want to improve their skills as leaders and managers, I want to introduce you to
Karl Bimshas, the facilitator of the group by way of one of his insights on Leadership.

Three Actions that will Make you a Stronger Leader

By Karl Bimshas
Adopt these three principles and your communication with others will be clearer, and your results will be greater. Working in tandem, they have already served me well multiple times this month. When I’ve followed them, I lead … Read More

Mid-Year Reset: Know Yourself, Grow Your Business 

| July 28, 2025

As we move into the second half of the year, it’s the perfect moment to pause—not just to review sales or strategies, but to reflect on you, the person leading the business.

The Real Driver of Growth? You.

Forget just sales tactics. The #1 factor in attracting ideal clients and reaching your goals is your mindset, presence, and daily habits.

In recent Mind Masters sessions, we’ve explored a core truth: success isn’t just about marketing strategies or sales techniques. The most important growth driver in your business is you—your energy, mindset, and how you show up.

Mindset … Read More

What Is Risk Management?

| April 30, 2025

Keeping up to date on legal matters is often the last thing on the to-do list for most small business owners—unless, of course, we suddenly need a lawyer. That was exactly what sparked my interest was when I attended a Business Briefing hosted business attorney. He offered a brief but eye-opening overview of risk management, a topic that initially sounded far too corporate for the room full of small business owners.

Naturally, we asked: How does risk management actually affect us? The answer: A lot more than we think.

Why Risk Management Matters for Small Business Owners

At its … Read More

Wake Your Sleeping Giant

| February 25, 2025

As we look around us, change is causing business owners to rethink the core of their
business mission. Within that change comes the necessity of reexamining ourselves.
We hear a lot about personal growth or personal development, there are numerous
books, seminars, workshops and coaching programs that want to help. But do we really
know what personal development means to us?

Recently as I was looking for discussion topics for meetings, I took a survey of Mind
Masters members. There were several business areas checked that stood out as areas
to develop, but I got stumped on the topic that … Read More

Let’s Play to WIN!!

| January 28, 2025

Today I want you to challenge yourself to the highest levels of performance. Would that require your “BEST”? Would that push you beyond your boundaries? Would you dare to attempt your most audacious goals? Would you be willing to be, have and do the
UNREASONABLE?

Paul Lemberg in his book “BE Unreasonable: The Unconventional Way to Extraordinary
Business Results”, wrote “being reasonable kills potential…” Being reasonable is about
getting by. It may keep you in business, but at the same time it keeps the business from
soaring.

Be unreasonable, it’s the call to embrace your vision, your passion, your true … Read More

Your 2024 Financial Call to ACTION!

| October 29, 2024

November is the perfect time for a financial re-evaluation. With just 63 days left in the year,
businesses should focus on assessing their financial situation and planning for the future. Here’s a
breakdown of steps to take:

1. Evaluate Your Financial Health:
o Final Taxes: If you’ve waited till late in the year to handle your taxes, start getting
them in order now for next year. This is critical not only for compliance but also
for planning ahead.
o Budget Analysis: Go through your short-term, long-term, and fixed costs to
determine how well your current budget is serving you. Are … Read More

Celebrating 33 Years of Mind Masters

| October 7, 2024

Celebrating 33 Years of Mind Masters: A Journey of Dreams, Growth, and Community

This month, Mind Masters celebrates 33 years—a milestone that reflects not only the evolution of a business but the incredible journey of countless entrepreneurs who have walked this path with us.

When I first made the leap into entrepreneurship, like many of you, I faced the uncertainty and solitude that comes with owning a small service business. While large corporations had Boards of Directors and CEO organizations to guide them, small businesses often stood alone, isolated. That’s when I knew—I wanted Mind Masters to be the advisory … Read More

Got Systems?

| September 3, 2024

Recently, one of our members shared that she was positioning her business to add associates. The question  she was struggling with was how to approach this expansion and asked for suggestions on how to create an SOP of routine or repetitive activity to insure success.

When small business owners really began to grow it has been my experience that they struggled by not having put systems in place to handle the overload. All this makes it harder to really understand what needs to be done and who should be doing it. In Michael Gerber’s E Myth, he says: “Most small … Read More

“Dog Days of Summer”

| July 30, 2024

sun with targetSummer heat has taken over, the desire to head somewhere cool looms large – BUT as your Business Results Strategist, I must ask you are you at the midpoint of your 2024 Goals and Results? After these several months working day and night to achieve those goals that were set in January, to perhaps create a new service, introduce a new product, or even design a new business model – have you found that all the drive that brought the initial motivation and excitement has melted away, the steam run out, and the place you are now in is comfortable … Read More

What is Your Marketing Strategy

| May 1, 2024

marketing strategyRecently in a networking group a member was designated to be the speaker of the day. It was obvious that like many small business owners, this person was trying to be all things to all people. This helter-skelter method may have gotten him off the ground initially, but in this changing market he lost sight of where to find potential customers.

So let me ask you “what is your marketing strategy”? Have you created a laser sharp focus for sales and marketing efforts. I am talking about a foundation upon which you create all future materials, plans, messages and advertising … Read More