As I’ve watched entrepreneurs build companies from nothing more than an idea and a laptop, I often ask myself what fuels the human drive to persist through uncertainty, long hours, rejection, and financial risk. What moves someone from hoping their business might work to knowing they will find a way to make it succeed?
Every founder who eventually builds a breakthrough company crosses that same internal threshold. They stop operating from possibility and start operating from inevitability. Once that shift occurs, quitting is no longer on the table. There is only problem-solving, adaptation, and forward motion.
When I asked my Mind Masters members to consider setting goals at 10X their current revenue, the response was fascinating. For some, the idea felt overwhelming—almost irresponsible. For others, it triggered a realization: incremental thinking had been keeping them safe but small. To reach a goal that audacious, they couldn’t simply work harder; they had to think differently, lead differently, and become a different version of themselves.
The moment the brain receives a directive that demands expansion, it reorganizes. Old strategies become insufficient. Comfort zones collapse. You either retreat—or you rise. Those who rise accept that the price must be paid in focus, discipline, courage, and persistence. They understand that if the vision matters enough, you don’t wait for ideal conditions—you create them.
This is the essence of a Game Changer. It requires your BEST. It demands that you stretch beyond what feels reasonable and step into what feels bold, even uncomfortable. As Paul Lemberg writes, “being reasonable kills potential.” Reasonableness keeps the lights on—but it rarely builds something extraordinary.
When you commit to a Game Changer in business, you are committing to your vision, your passion, and your willingness to lead yourself into unknown territory. It’s a decision to abandon worn-out assumptions and outdated limits. You choose a direction, step to the edge, and discover—only after you leap—that you can fly.
Just like a founder who builds a category-defining company, you must focus on what’s possible, not what’s likely. Worthy goals don’t already exist, waiting to be found. They must be imagined, declared, and pursued with relentless conviction.
That is the game worth playing.
The Challenge: You have the ability to choose your experience. Take the first step. If you need help, Mind Masters has weekly groups to challenge and support you, check them out at www.mindmasters.com/san-diego-meetings.