One of the most important and emotional decisions that entrepreneurs and fledgling businesses face is choosing a new business name. A name will identify the business for its life, so it should be something that the owners are satisfied with.
A recent B2B Expo was quite an eye opener. Many companies paid $800 to $1000 to create awareness and showcase their product/services. My observation was that few exhibitors got a return on their investment; not because of the attendance but because of poor understanding on the part of the booth "staffers" on how to engage their audience.