One of the most important and emotional decisions that entrepreneurs and fledgling businesses face is choosing a new business name. A name will identify the business for its life, so it should be something that the owners are satisfied with.
Business is all about relationships. In the rush to get something done, small business owners often find themselves with less then perfect outcomes.
How often have you walked out of a seminar thinking you wasted your time and maybe even your money because the presenter seemed more interested in promoting his/her next workshop then delivering the topic you signed on for?
A recent B2B Expo was quite an eye opener. Many companies paid $800 to $1000 to create awareness and showcase their product/services. My observation was that few exhibitors got a return on their investment; not because of the attendance but because of poor understanding on the part of the booth "staffers" on how to engage their audience.