Here we are in the second month of the year, are you already finding yourself coming and going, wondering how to get done all the things your business demands of you? Is it more like being in a batting cage with things coming at you, rather then in the game playing to win? Over the years I have experienced my clients suffering through those long lists of “got to get done” things, but what I have come to understand is most of those “things” are not focused, nor do they consistently support the things that really matter, your dreams and goals.

But, you ask, when the list is so long what does really matter? That sounds more like you are striking out instead of scoring. So let’s think about your game – how many up at bats have you skipped this week? This month? Managing the high priority, high pay off areas of the business means first having a clear focus on the mission and goals of the business. Anything that distracts you from realizing those goals is likely producing inconsistent results. The question to ask yourself to stay focused is, “is this activity helping me reach my goal?”

Weekly you must carefully define your work and break it down to essential tasks which will give you a game plan. Growing a business means having consistent up at bats, i.e. activities that produce high pay off results, that means prospecting for new clients, calling for appointments and having face to face encounters with them. In addition it means staying in touch with your “centers of influence” who recommend you.

Paul J. Meyer, Founder of Success Motivation Institute once wrote “There is a world of difference between mere action and constructive action.” So instead of just adding to that “to do” list, take time to plan a week of constructive action, focusing on the things that hit the mark consistently. I recommend that you break your activities down to Business Development, Contract Fulfillment/Work to be Completed, Follow up, Personal/Home, and Administration. When you have your goals in front of you it is easier to see what needs to be done.

Challenge: Take one half hour each week to review your accomplishments and plan for the next growth steps for your business.