Key #2 Make Clients Your #1 Priority...
Posted by
Barbara Eldridge in
Marketing on
February 17, 2010 |
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As an entrepreneur, one of your most valuable business assets are your customers.
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Open the Curtain...
Posted by
Barbara Eldridge in
Marketing on
October 8, 2009 |
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Dying has made Michael Jackson’s music even more popular now then when he was alive. What can we learn from this legend? Well, when it comes to marketing, it pays to build a buzz and then back that up by being the real deal. It’s important to get the word out about who you are and what you...
Marketing–Just Do It!...
Posted by
Barbara Eldridge in
Marketing on
September 6, 2009 |
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As I have worked with Mind Masters clients over the years, I have always stressed the importance of having 3 marketing tactics that you do consistently.
There are many perspectives on what marketing is, let me illustrate – a first definition of marketing: the business activity of presenting products...
Business Relationships that Work...
Posted by
Barbara Eldridge in
Marketing on
May 16, 2007 |
No Comments
Business is all about relationships. In the rush to get something done, small business owners often find themselves with less then perfect outcomes. Too often I hear the complaints and laments of clients because doing business with a vendor, independent contractor or performing the work themselves required...
Give Your Marketing Pull...
Posted by
Barbara Eldridge in
Marketing on
February 10, 2007 |
No Comments
There are hundreds of books and articles too numerous to begin to count that deal with ways to get attention for your business. Most are predicated on delivering a message that speaks to your prospects’ needs. The difficulty for small business owners is to be able to use the internet to deliver...
Marketing on Your Home Turf...
Posted by
Barbara Eldridge in
Marketing on
November 2, 2006 |
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A recent B2B Expo was quite an eye opener. Many companies paid $800 to $1000 to create awareness and showcase their product/services. My observation was that few exhibitors got a return on their investment; not because of the attendance but because of poor understanding on the part of the booth “staffers”...
All About Internet Marketing...
Posted by
Barbara Eldridge in
Marketing on
May 2, 2006 |
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By Debra Simpson
People opt for internet advertising methods because practically half of the world’s population knows HTML. If you have your own business, you have to decide on what internet advertising method works for you. Ask yourself what are you going to avail yourself of the expensive internet...
The Fear of Self Promotion or Fearless S...
Posted by
Barbara Eldridge in
Marketing on
March 16, 2006 |
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How often have you walked out of a seminar thinking you wasted your time and maybe even your money because the presenter seemed more interested in promoting his/her next workshop then delivering the topic you signed on for?
I have often heard business owners complain that they hate being sold. The market...
Value From Your Web Site...
Posted by
Barbara Eldridge in
Marketing on
October 2, 2005 |
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If you are using a Web Site to drive traffic to your business (not just to the web site), is it delivering the return you want on your investment of time and money? There is a great deal of talk about different strategies to use to get people to your site, but once they are there what happens? Are you...
Get Customers to Talk for You...
Posted by
Barbara Eldridge in
Marketing on
July 2, 2005 |
No Comments
When was the last time you asked a customer/client for a referral? So many times I hear that as a business owner it is uncomfortable asking for a referral. Yet last week I listened to three rookie insurance/financial advisors talk about how they began their businesses and what were the important keys...
